Tag: marketing
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Manton reviews ChatGPT Pulse: it might drive traffic to more websites, going around Google
Manton reviews ChatGPT Pulse: it might drive traffic to more websites, going around Google: There’s something else about how this works that is fundamentally different than current chat-based AI where people are looking for answers. Instead of replacing a Google search, it’s adding opportunities to point to other websites and blogs. Because it’s proactively pushing…
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“PRACTICAL ESTHETIC SERVICES ADAPTABLE TO CLIENT SITUATION.” Art card
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Oxide Friday FAQs – These are clever/amazing “brand marketing” assets. You take advantage of a unique and famous asset you have (Bryan) and get some thought leadership and brand definition out there. Also, they have the product right there the whole time.
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Breaking the AI illusion: From adoption to growth – Garbage in, garbage out: “37% of midmarket CMOs believe AI-enabled marketing technologies have potential to help their organizations over the next 12-18 months, according to the Midmarket survey. This includes incorporating tools and workflows to boost content creation and automate campaigns, critical elements of modern marketing…
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The Creator Economy Is a Race to the Bottom for Human Dignity – “Edelman Trust Data reveals (especially for Gen Z) that people are more likely to trust what a creator says about a brand than what the brand’s own CEO says about the brand. Compounded by parasocial relationships and a dash of isolation, people…
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Internal Developer Platform marketing: the people, the community management
Driving Platform Adoption: Community Is Your Value If you want developers to actually use your platform, you’ve got to give them more than APIs and automation. You need a community. In the third piece in our platform marketing series, Rita and I look at how the most successful platform teams invest in support forums, internal…
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Let’s talk about conversion optimisation and how we’re approaching it – Some web page marketing hacks (not exactly “dark patterns,” more like “twilight patterns”) and general funnel management tips with digital channels.
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Slop Farmer Boasts About How He Uses AI to Flood Social Media With Garbage to Trick Older Women – How the slop is made. // Important point: it’s unclear if it actually makes money. // Imagine applying this to B2B marketing, industry analysis (AIMonk, ChatGartnerPT), and news coverage.
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Flood The Zone – The “bullshit singularity: infinite bullshit at zero-cost” // Understanding the utility of Frankfurtian “bullshit” is an under appreciated thought technology. If you can spot it, you can analyze it and figure out if you should filter it out or not: use it weight claims and world-views (often negatively). You can also…
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A Conversation Algorithm I Cribbed From Clinical Psychologists – What does “open ended question” even mean? Here’s some examples, and a conversational framework built around it. This also probably good for sales and marketing.
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Four Marketing Principles That Redefine Markets from Klaviyo’s CMO – ‘“Creating fear never works, because in the immediate, you can probably prompt people to take action because they’re like, ‘Oh my! I must do something,’ but it leaves a negative perception in their mind.” “You don’t become a beloved brand over a period of time.”’
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The big idea: what do we really mean by free speech? – What “freedom of speech” means to the asshats: “what they actually want is freedom from the consequences of broadcasting their views.”
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[Learning from my mistakes…](https://substack.com/home/post/p-156657600) – It’s tough to monetize content that has near zero value or originality, and be easily pirated. This especially true if the price is wrong. That sort of applies to every product. // “In the end though, you can’t optimise your way out of a black hole, the gravity is too…
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The risk of shadow AI, an example of using ChatGPT Deep Research
Catch-up: yesterday, I went over everything you need for tech strategy and marketing. What do I know about security: limiting AI use in enterprises I find the restrictions on using public AI chat things baffling versus the potential, but obvious benefit. But I don’t know the CISO perspective and way of thinking. What am I…
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Do Marketers Need To Be Writing for AI? – SEO for AI model training. Yup, better start doing that. The good news is, all those SEO-trap pages that you generated (those long one you never actually show to users/customers) would probably work here…are working here. But, it’s likely a good idea to start doing more…
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How to market the Enterprise of Many Solutions Suite – A Ready to Go Plan for Enterprise Role Playing with Generative AI, Complete with Executive Dinner Meal Options
In tech product management marketing, there are three phases of your “story” and execution: strategy, planning, and doing (“execution”). I think a lot of people mix up these phases, talk too much about strategy, don’t do enough planning, often poorly communicate the plans to staff, and are not “throw it all at the wall” enough…
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Reflecting on the ROI of marketing efforts I’ve done recently – “Reflecting on the ROI of marketing efforts I’ve done recently: Print isn’t that useful unless it’s with a writer with a voice (e.g., a substack). Audio and video really make an impact. You want to be inside someone’s EarPods. Speaking at trade shows is…
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Struggling with your marketing strategy? You’re not alone. Here’s some things to think about in 2025 – I think that, like all struggling corporate functions, the answer is to make sure you’re actually doing the basics. // Also, less planning, more clicking the publish button: quality through quantity. // And, some AI use suggestions.
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Brainwash An Executive Today! – (1) What it’s like to market to technical people. (2) He doesn’t like LinkedIn. (3) he discovers enterprise event marketing.
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Meta Reorientates Itself Around ‘Masculine Energy’ – This feels similar to the arational RTO mandates. What could possibly be the link between “not enough masculine-energy” and “not enough share-holder value increase”? Is Facebook not “aggressive” enough in online advertising? Are the failings or lack of filling potential due to too much feminine energy? How are…
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