Coté

Coté

Breaking the AI illusion: From adoption to growth - Garbage in, garbage out: “37% of midmarket CMOs believe AI-enabled marketing technologies have potential to help their organizations over the next 12-18 months, according to the Midmarket survey. This includes incorporating tools and workflows to boost content creation and automate campaigns, critical elements of modern marketing success. Still, only 31% of the same CMOs are prioritizing the modernization of their MarTech stacks. This is a crucial metric. Without updated systems and integrated data pipelines, even the most sophisticated AI tools remain disconnected from broader workflows, limiting their value."

@cote@hachyderm.io, @cote@cote.io, @cote, https://proven.lol/a60da7, @cote@social.lol