Tag: marketing
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The $158B data-driven advertising market
I guess this why companies like Oracle and IBM keep buying advertising SaaSes and such: The report estimates that in 2012, the data-driven marketing economy added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. To put that statistic in perspective, that’s nearly half of total U.S. expenditures on marketing…
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https://www.brighttalk.com/clients/js/embed/embed.js When I was at Dell I worked in strategy and M&A, so speaking publically was not really in the job description. Nonetheless, I pitched in with my marketing friends from time-to-time, as in this talk going over cloud as Dell saw it and advice for users. (Source: https://www.brighttalk.com/)
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Not sure which half works
In a separate study, out of 3000 marketers surveyed 41 percent said they were “uncertain” about the effectiveness of Facebook marketing. –Brands allocating most of social marketing budget on Facebook, uncertain of worth That’s too bad. All this fancy Big Data and clicking was supposed to fix that old quote.
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The beast known as Samsung
If there was a common thread among everyone The Verge spoke with for this story, it was Samsung’s brutal dominance: the Korean giant’s own-sourced display and processor combined with an enormous marketing war chest make competing in Android extraordinarily difficult. —The beast known as Samsung
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Finished In Search of Stupidity
I finished reading In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters today during lunch. All in all, it was an excellent book, and I’d recommend it to anyone in the software bid’ness. It’s got: (1.) good history of the software world, and, (2.) a good catalog of stupid mistakes software firms have…
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From the Clown Desk: "Ring of Fire," Ass Problems
The family of late singer Johnny Cash has blocked an attempt by advertisers to use his hit song “Ring of Fire” to promote haemorrhoid-relief products. Article.
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