The Creator Economy Is a Race to the Bottom for Human Dignity - “Edelman Trust Data reveals (especially for Gen Z) that people are more likely to trust what a creator says about a brand than what the brand’s own CEO says about the brand. Compounded by parasocial relationships and a dash of isolation, people believe what tech YouTuber Marques Brownlee tells you about the new iPhone more than the company which made it. This is not a new realization…. But, it turns out that 61% of people actively hold grievances against governments, businesses and the rich."