Tag: marketing
-
more marketing context, more better AI for marketing
AI just makes good things gooder, and bad things badder: The real work starts before evaluating tools or issuing an RFP. Marketers need defined personas, clear messaging frameworks, content standards, governance processes, reusable content, and alignment on measuring success. AI performs only as well as the context it’s given. Organizations that establish the richest context,…
-
Relative to your interests, Tuesday
I have been on vacation for a little while, in Finland for the third time. Finland feels different than the other parts of Europe I have been to. Perhaps it’s because I spent my time there in rural Finland. But it also feels like most of Finland is rural. In that way, it feels a…
-
If everyone can ship software, what will distinguish the successful companies from the apps that are lost in the noise? It’s no longer enough to just spend more time coding, or to be the first with a good idea. I think it’s going to become even more important to grow other aspects of running a…
-
Be well known around the company, do some personal marketing, “have an impact” on other teams and make sure people know about it. // When there’s blood on the boardroom floor, there is no “I” in team. 🔗 Microsofts Ex-VP of HR Shares How to Avoid the ‘Underperformer’ Label
-
Good actionable pondering on coming up titles that people will click on and word-of-mouth spread. 🔗 How To Win Titular Metagames
-
“Unlocking data.” Since the 2000’s we’ve been trying to “unlock” data in organizations. We’re still talking about it. What keeps it all locked up? Is this driven by the need to access it, or lower bills? How do we keep ending up locked up data? I feel like there’s a Straussian read on this enterprise…
-
People don’t read vendor1 PDFs anymore. This is oft said. Is it true for you? Should anyone be writing white papers anymore? Or should we (1) do short form pieces from social media micro-content, blog posts, advertorial, (2) do a lot more videos and podcasts (by that, I mean interview videos that happen to have…
-
If I could only give one piece of feedback for the rest of my career on all tech marketing content it would be this: rewrite to describe the activities done, not the outcome achieved.
-
The top use cases for AI agent pilots for marketing technology leaders are content or marketing asset production, cited by 52% of leaders piloting these tools. Other top use cases include content and marketing asset enrichment (49%) and campaign management/optimization (43%). 🔗 Gartner Survey Finds 45% of Martech Leaders Say Existing Vendor-Offered AI Agents Fail…
-
“We guarantee that our placebos will help you regress to any mean, or else!” Taylor.
-
There’s still enterprise marketing writing that beings “In today’s fast-evolving technology landscape…”
-
3 + 1 Cloud Foundry Stories
We don’t tell Cloud Foundry stories enough. Here are four: This talk was also a request to make more “case studies” and “customer references,” that is stories. So, I try to go over how to do that as well. At the last Cloud Foundry Day, I spoke more generally about the need for more Cloud…
-
The failures of ambition that keep the world running
“It’s also a part of a broader inversion of values. In America, we now treat the jobs that keep the world running like teachers, sanitation workers, nurses, delivery drivers as failures of ambition, while the real prestige lies in moving capital or manufacturing hype.” // Yowch. 🔗 How Bible Sales and Chipotle Explain the Economy
-
Make it easy for other people to pitch for you
With some generalization, this is good advice for any pitch, from corporate presentations to call for papers. The point that you need to make it easy for other people to advocate for you is a good one, rarely mentioned. 🔗 Setting up other people to pitch your idea for you
-
How to market open core products
Instead of: “Why the ‘free’ version of [INSERT OPEN CORE PRODUCT NAME] could be your most expensive mistake.” A variant: “[INSERT OPEN SOURCE PROJECT] is complex and difficult to secure.” Try: “why these pay-for features will make you awesome and solve shitty problems you toil away at every day.”
-
Survey on what people value for sponsorint B2B conferences
“What drives investment in third-party events: High-quality lead generation (67%) Credibility through association with analysts or peers (63%) Expansion into new accounts or buying centers (47%)” 🔗 Why B2B marketers are doubling down on events in 2026
-
Make the users awesome
“I would summarize her thesis as such: Your best marketing and communication should talk about how you make your users awesome, not how you’re awesome.” 🔗 Make the user awesome
-
getting enterprise eyeballs is difficult
“According to IDC research, 72% of tech marketers say creating original, differentiated thought leadership is a top challenge. Even more cite difficulty connecting that content to real business outcomes. 37% of CMOs say creating a unified, omnichannel customer experience will have the greatest influence on their marketing strategy over the next 12 to 18 months.”…
-
Cloud Foundry Day, October 7th, 2025
Next week in Frankfurt, October 7th, 2025: Cloud Foundry Day. I’m speaking in my ongoing attempts to help out the CF community with…marketing! Here is the agenda:
-
“Doughnut Economics is based around an important insight: _Diagrams are powerful marketing tools_.”
“Doughnut Economics is based around an important insight: Diagrams are powerful marketing tools.” And, from the book reviewed: Visual frames, it gradually dawned on me, matter just as much as verbal ones…[N]ow is the time to uncover the economic graffiti that lingers in all of our minds and, if you don’t like what you find,…
You must be logged in to post a comment.