As a DevOpsDays sponsor you’re often given the chance to give a one minute pitch to the entire audience. Back stage at DevOps Rex, this week, I was talking with a first timer. One minute seems like such a small amount of time: how could you say anything consequential in 60 seconds? You’re presenting in front of the full audience, anywhere between 150 to 500 people. They probably also loath vendors, or, at least are bored by them.

There are two types of digital transformation. First, literally. You had an analog process (booking appointments at the barber shop with phone and paper, planning tanker refueling schedules with a white board), and now they’re replaced by pure software. These transformations are often about optimizing an existing business process, gaining huge cost and time efficiencies (bottom line revenue, profit) and resulting in higher customer productivity and satisfaction (top line revenue, “growth”).

Coffee is for coders. Whether you’re doing waterfall, DevOps, PRINCE, SAFe, PMBOK, ITIL, or whatever process and certification-scheme you like, chances are you’re not using your time wisely. I’d estimate that most of the immediate, short-term benefit organizations get from switching to cloud native is simply because they’re now actually, truly following a process which both focuses your efforts on creating customer value (useful software that helps customers out, making them keep paying or pay you more) and managing your time wisely.