Analyst Relations, with Rita Manachi - Software Defined Interviews #69 April 2, 2018 Coté <p>Getting familiar with analyst relations is a key component of an enterprise software business. “Analyst relations” is sort of like PR, but actually pretty different. You want to, of course, drive influence with the analysts, but also consume the content and advise they’re putting out. And while there’s two major firms in the tech world - Gartner and Forrester - there’s plenty of other firms and individuals to work with. In this episode, Coté talks with Rita Manachi who’s been doing AR for over a decade about all of this, plus some advice on selecting drinks and using iPads in meetings.</p> <p><a href="https://www.softwaredefinedinterviews.com/69" target="_blank">Also see full show notes.</a></p> <!-- Tags: Export, via:IFTTT, export20200702, SDI, software-defined-interviews --> <!-- Imported by Diane (Claudmin) on 2026-03-22 --> </div> <div class="post-categories"> <div class="category-list"> <a href="/categories/podcasts" class="category-button p-category">podcasts (119)</a> <a href="/categories/imported" class="category-button p-category">imported (2734)</a> </div> </div> <footer class="post-footer"> <script src="https://micro.blog/conversation.js?url=https%3a%2f%2fcote.io%2f2018%2f04%2f02%2f010000.html"></script> </footer> </article> </main> <footer class="site-footer"> <div class="footer-container"> <div class="footer-content"> <p class="this-is-cote"> This is <a rel="me" href="https://cote.io">Michael Coté's homepage on the World Wide Web</a>. <br/> Most people just call him "<a rel="me" href="https://cote.io">Coté</a>." <br/> Among <a rel="me" href="https://cote.io">many other things</a>, you might be most interested in his <a href="https://newsletter.cote.io">newsletter</a>, <a rel="me" href="https://cote.io/weblog/">weblog</a>, <a rel="me" href="https://cote.io/writing/">writing</a>, or <a rel="me" href="https://cote.io/podcasts/">podcasts</a>. <br/> <a href="https://cote.io/colophon/">Colophon</a> // Subscribe via <a href="https://cote.io/feed.xml">the RSS feed</a> </p> </div> </div> </footer> <script src="/js/main.js" defer></script> <span id="google-tag"> <!-- Google tag (gtag.js) --> <script async src="https://www.googletagmanager.com/gtag/js?id=G-FLVEX3QF3L"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-FLVEX3QF3L'); </script> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-4349760521518755" crossorigin="anonymous"></script> </span> </body> </html>
