“Further complicating matters, a large amount of customer data still lives in departmental silos, with sales, marketing, and customer service each supplying separate customer experiences. Those databases can easily grow stale or become inconsistent, since customer information owned by one department is often not shared with others. Keeping it up to date is an even more formidable task –– even a monthly update isn’t always frequent enough to keep up with the important life changes that can impact marketing decisions.”
Original source: The Travel Industry’s Data Dilemma: Turning Insights into Action
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