People don’t read vendor1 PDFs anymore. This is oft said. Is it true for you?
Should anyone be writing white papers anymore? Or should we (1) do short form pieces from social media micro-content, blog posts, advertorial, (2) do a lot more videos and podcasts (by that, I mean interview videos that happen to have an RSS feed), (3) make sure we have content to feed the AIs because people are getting their research from AIs? (4) Something else?
Put another way: what are the last three vendor PDFs you read that were useful?
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“vendor” – you know, cloud companies, software companies…but also consultants and even industry analysts. Maybe “white papers” from any source, really, that are not the actual “enterprises” doing the work. ↩
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