more marketing context, more better AI for marketing

AI just makes good things gooder, and bad things badder:

The real work starts before evaluating tools or issuing an RFP. Marketers need defined personas, clear messaging frameworks, content standards, governance processes, reusable content, and alignment on measuring success. AI performs only as well as the context it’s given. Organizations that establish the richest context, the clearest governance, and the sharpest understanding of what makes their brand distinctive have an advantage, regardless of which solution they choose.

🔗 The Content Bottleneck Has Shifted: Why Enterprise AI Isn’t Enough %