Coté

The top use cases for AI agent pilots for marketing technology leaders are content or marketing asset production, cited by 52% of leaders piloting these tools. Other top use cases include content and marketing asset enrichment (49%) and campaign management/optimization (43%).

🔗 Gartner Survey Finds 45% of Martech Leaders Say Existing Vendor-Offered AI Agents Fail to Meet Their Expectations of Promised Business Performance