Tag: forrester
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more marketing context, more better AI for marketing
AI just makes good things gooder, and bad things badder: The real work starts before evaluating tools or issuing an RFP. Marketers need defined personas, clear messaging frameworks, content standards, governance processes, reusable content, and alignment on measuring success. AI performs only as well as the context it’s given. Organizations that establish the richest context,…
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Relative to your interests, Thursday
The return of the 3 R’s!!! These were the best R’s. – “A decade ago, Pivotal published a security manifesto, a radical call to action of sorts, via a blog post that broke the glass of traditional security culture inside of enterprise IT. The premise was faster is safer, a radical departure from the calcified,…
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Relative to your interests, Tuesday
I have been on vacation for a little while, in Finland for the third time. Finland feels different than the other parts of Europe I have been to. Perhaps it’s because I spent my time there in rural Finland. But it also feels like most of Finland is rural. In that way, it feels a…
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find out what actually mattered, scrap the rest of of governance
Map the last 10 decisions that actually mattered, ones that moved budget, shifted a timeline, or changed who owns what. Where did they really get made, and who was in the room? Hold that against your governance charter. If the two lists don’t match, habit is running your business. 🔗 Governance: New Strategy, Old Hands…
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🤖 Forrester: Capping AI Spend Won’t Fix Your Token Bill – Your Real Problem Is Context Debt, and It Needs a New Discipline Called ContextOps
Original: Your AI Bill Is A Context Problem by Forrester. Summarized by AI on Jun 11, 2026. The AI bill shock hitting enterprises isn’t a pricing problem you can cap your way out of – it’s the metered cost of your own knowledge not being machine-readable, forcing agents to rebuild missing business context on every…
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Pre-Idea Funding, the Stolen-Valor Chore Coat, and Doom-Scrolling Pre-GitHub – Related to your interests, Wednesday
Also: AI’s biggest critic loses the plot, Notepad++ on Mac after 20 years, and dark modes as cosplay. From: Monkigras, 2026 Related to your interests From Infrastructure to Agents: A Hands-On Guide to Secure Private AI with Broadcom Claude Code and the rise of personal software – Low-code, except high code made by non-programmers. “Developer…
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Enterprise ROI is elusive – maybe ROI is just headcount chopping, not revenue growth and “transformation”
From “that meeting could have been an email” to “that meeting could have been a ChatGPT session.” Recent Forrester survey summary: AI is still stuck in “efficiency mode.” In many organizations, a technology organization leads AI efforts and is treated as a cost center. Those CIOs are incentivized to optimize for efficiency, not growth. The…
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Relative to your interests on Thursday
Your aging brain stops being a people-please. But: “The same directness that would be called ‘no-nonsense’ in a man gets called ‘abrasive’ in a woman over 40.” “I had to teach a lesson on asparagus, an ingredient I couldn’t care less about but apparently was good for SEO.” Forrester’s highlights from re:Invent, including things that…
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🤖 Old infrastructure considered not optimal, Forrester study
Legacy systems are creating measurable revenue drag, with 63% of surveyed companies citing efficiency losses. Early adopters of cloud-native infrastructure report 40% faster deployment cycles. Commissioned by Broadcom, based on June 2025 survey. 🔗 🤖 Forrester: Modernize or Fall Behind – Rethinking IT Infrastructure (October 2025) Citation: “Modernize Or Fall Behind: Rethinking IT Infrastructure For…
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Those new AI employees
Forrester seems all but say “Salesforce is full of shit”: Salesforce claims that its (newly renamed) Agentforce 360 product has 6,000 paying customers. But in customer conversations and sessions, we saw little adoption or impact from AI agents – lots of potential but a long way to go for a meaningful ROI. More faint praise…
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“Come on down and chum some of this shit.”
Everyone needs to stop thinking about enterprise AI as a way to fire people and think about how to use AI to make people more productive: Forrester’s analysis found that using AI for financially driven layoffs can backfire: 55 percent of employers regret laying off workers because of AI. More people in charge of AI…
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Invisible to the robots
In my searches/research, analysts like Gartner, IDC, and Forrester are invisible to ChatGTP, Claude, etc. The robots will find the reports licensed by vendors – I’m guessing only if they don’t require leadgen. The analysts should probably start publishing some juicy abstracts with just enough numbers, analysis, and advice to get into the training data…
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The whole arc of OpenStack
This was a fun discussion: Also, subscribe to the podcast! During the interview I realized that there’s a lot of my professional-life friends that I’ve know for 20+ years across all sorts of companies, wave after of wave of tech trends, etc., including Melissa. I’m lucky to be in that situation. Relative to your interests…
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IDG to divest Foundry, what’s next for IDC? – Forester and IDC merging would be awesome. They’re have great qualitative and quantitative coverage. And if they breathed new life into the Wave, maybe by adding in IDC’s market estimates, that’d be interesting.
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The Future Of B2B Buying Will Come Slowly … And Then All At Once – “Six months later, a little more than 18 months after ChatGPT launched, we polled B2B buyers for the first time about whether they are using generative AI. The genAI adoption numbers were shocking. The overwhelming majority, 89% of buyers in…
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CIOs: Get Tech Sprawl Under Control – “According to Forrester’s Q2 2024 Tech Pulse Survey, a staggering 77% of US technology decision-makers report moderate to extensive levels of technology sprawl. This sprawl can result in unsustainable costs, slower IT delivery, reduced operational resilience, and increased security risks.”
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There’s a lot of private cloud out there
…right? I’ve been looking around for estimates on how many custom written apps run on private vs. public cloud. There’s a lot of coverage and estimates of people using multiple clouds, but finding breakouts is tough. IT IS VERY HARD TO FIND! Here’s what I’ve found recently: “According to Forrester’s Infrastructure Cloud Survey in 2023,…
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The Emerging Technologies That Will Drive The Future Of Payments – “A 2023 Forrester survey indicates that 63% of business and tech leaders plan to increase their investments in emerging technologies in the coming year. Yet despite this fervor, only 18% reported high success rates in their previous year’s tech initiatives.”
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Forrester: IT departments are blowing their cloud budgets | Computer Weekly – “Nearly three in four (72%) of the IT decision-makers polled reported that their company exceeded its set cloud budget in the most recent fiscal year. Among the areas experiencing an acceleration of cloud deployments are: applications/workloads in IT operations (54%); hybrid work (50%);…
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