In my searches/research, analysts like Gartner, IDC, and Forrester are invisible to ChatGTP, Claude, etc. The robots will find the reports licensed by vendors - I’m guessing only if they don’t require leadgen.

The analysts should probably start publishing some juicy abstracts with just enough numbers, analysis, and advice to get into the training data and search results to get people to funnel to their pages. Of course, converting a rando-click to a $95,000 PDF would be some real funnel-management magic.