People want to content from real people

…of course, the revealed preference would say otherwise…

41% of respondents said they post to their Instagram grid once a month or less, with similar results for Facebook (38%) and TikTok (47%).* Sixty-four percent of respondents described themselves as passive users, including the majority of Gen Z and Millennial respondents. Whether correlative or causative, the shift by major platforms toward passive consumption of entertainment has gotten users out of the habit of personal posting, making it unlikely that a platform centered around curating an individual profile like Myspace could succeed today. The algorithm era has functionally changed the meaning of an “active user” on social media.

And:

Not seeing content from real people is a frequent complaint about social media platforms, and many of Forrester’s poll respondents repeated that trope, though the generation gap was wide: Overall, 56% said they mainly use social as a tool for connection rather than entertainment, but 70% of Boomers described it as a way of keeping up with family and friends, while only 29% of Gen Zers said the same. Gen Z might simply be more aware of their content consumption habits because, when asked if they’d be interested in a social media site that was specifically dedicated to people they know sharing the kind of content that was available on Myspace (small life updates, songs they’re currently listening to, who they talk to the most, etc.), just 16% of all our respondents said they were very interested in such a site.

🔗 You Don’t Miss Myspace — You Just Miss 2005