Tag: content
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more marketing context, more better AI for marketing
AI just makes good things gooder, and bad things badder: The real work starts before evaluating tools or issuing an RFP. Marketers need defined personas, clear messaging frameworks, content standards, governance processes, reusable content, and alignment on measuring success. AI performs only as well as the context it’s given. Organizations that establish the richest context,…
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Platform Plumbing, AI Ads That Work (But People Hate), and D&D Characters Drawn by Robots
Original Content On this week’s Tanzu Catsup, We spend an excruciating amount of time talking about how platform engineers add new services/middleware/whatever to internal developer platforms. It’s great if that’s relative to your interests. My next self-challenge is add a simple service to Cloud Foundry. An Australian Documentary – Software Defined Talk this week: “This…
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“The quick post is low-context, the effortpost is high-context.” As summarized a bit better: “The quick post is low-context, the effortpost is high-context.” 🔗 Why people like your quick bullshit takes better than your high-effort posts
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People don’t read vendor1 PDFs anymore. This is oft said. Is it true for you? Should anyone be writing white papers anymore? Or should we (1) do short form pieces from social media micro-content, blog posts, advertorial, (2) do a lot more videos and podcasts (by that, I mean interview videos that happen to have…
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Links and original content
Original content The Enterprise Turing Test, Software Defined Talk #544: “This week, we discuss Claude’s new Excel skills, whether AI is augmenting or automating humans, and the latest developer surveys. Plus, AI making the command line cool again!” The World Wide Web, Content, Work, Blogging Adventures, Short Videos, etc., with Russell Davies, Software Defined Interviews…
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Satisfying on the greasy poll
This week on Software Defined Interviews, talk with Russell Davies about…all sorts of things, very content-y, advertising, being interesting. Just, you know, lots of delightful “and stuff” that results from someone who “mucks about on the internet.” (I need to get better at writing podcast descriptions.) It was fun! Here is the traditional podcast version…
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All the commentary about AI generated content versus this
The way this guy turns picking up litter into one of those “video gaming while yelling at little things” (Minecraft Yelling, I used to call it until my kids started watching Roblox ones) videos is amazing. // One aging gen-X’ers human-generated slop is another 15 year old’s preferred 6:45am wake up viewing…bruh.
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Who invited these goofballs into my workshop of hand-crafted excellence
I think the point is: it’s nice the professionals can make excellent content. It’s fun that the rest of us can now putter around the edges of that, ten seconds at a time. // Also, looks like a good example of a “Strasian reading” with Casey, there. While he is condemning AI generated images, he…
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getting enterprise eyeballs is difficult
“According to IDC research, 72% of tech marketers say creating original, differentiated thought leadership is a top challenge. Even more cite difficulty connecting that content to real business outcomes. 37% of CMOs say creating a unified, omnichannel customer experience will have the greatest influence on their marketing strategy over the next 12 to 18 months.”…
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Low quality content production is a higher quality of life
‘I think the level of quality that everything has these days, every image, every website, every song, every video also has downsides. It defining the “norm”, the expectation we have from one another has two main issues that keep irritating me.’ 🔗 The Professionalism Trap
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Feeding the hungry robot with your video content
Doing SEO for the LLMs so that your content can be found. 🔗 AEO for YouTube: How to Get Your Videos Cited by ChatGPT
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‘But I’m not creative’: The role of creativity and connection in content design – An overlooked part of creating: establish your taste in things and apply it to your work. When working with (editing) others, figuring out what their taste is, and apply it to their work.
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[Learning from my mistakes…](https://substack.com/home/post/p-156657600) – It’s tough to monetize content that has near zero value or originality, and be easily pirated. This especially true if the price is wrong. That sort of applies to every product. // “In the end though, you can’t optimise your way out of a black hole, the gravity is too…
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Do Marketers Need To Be Writing for AI? – SEO for AI model training. Yup, better start doing that. The good news is, all those SEO-trap pages that you generated (those long one you never actually show to users/customers) would probably work here…are working here. But, it’s likely a good idea to start doing more…
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AI is terrible at shift-left
Start with good content, get better content I’ve seen enough generative AI used to help marketing now that my theory is: you should only use it if you’re already good at making whatever “the content” or strategy is. The AI will help you make it better, or more broadly consumable. It will do a terrible…
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Don’t Click Here – I’ve gone go back and forth on this over the decades. Like every other good little HTML’er in the 90s, I would link the words in a sentence that indicated what the link went to. I kept doing this in the 2000s. But then in the 2010’s when we started treating…
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Developer Content That Ranks in 2024 – Educational content attracts the most attention (“how to”). Also content where you define things (“what is”). Converting that content into sales, or at least pipeline, is the secret magic.
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Finding your podcast style and character
Figuring out what kind of podcast you’re doing Garbage Chairs of Amsterdam One of my co-workers is started a podcast and had some questions. Here’s my answers. As with most “how do I do this?” sessions, it focuses a lot on gear which I scoot away from in my answers, you know, following the cliche…
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How (some) good corporate engineering blogs are written – Fast to post, few approvals, technical peer review. // My experience: in general, you’re better to post on your own, and let whoever owns the blog figure out if they want to report it, rewrite it, or link to it. Besides: better to own your content…
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I have a beef with “content” – I think what they mean is “the cost of buying content is near zero.” Creating it has always been expensive, and always will be. Creators just are underpaid. // “I would argue, that the cost of creating content is not close to zero.”
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