Tag: content
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People don’t read vendor1 PDFs anymore. This is oft said. Is it true for you? Should anyone be writing white papers anymore? Or should we (1) do short form pieces from social media micro-content, blog posts, advertorial, (2) do a lot more videos and podcasts (by that, I mean interview videos that happen to have…
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What makes a good podcast?
Create a universe within your show Your universe should include a theme song, phrases you like to use, segments, anything recurring. Differentiate your show. This signals your values and has the benefit of giving your audience a fun way to communicate with you and with each other. The best shows do this organically. This whole…
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An editor’s reading like and habbits
I like to spend some time looking through that and try to figure out, do I understand this paper and can I explain what it’s saying to people in a way that will make sense in a post on a website? A good reading list and explanation of habits too. An editor’s reading like and…

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