Don’t Click Here – I’ve gone go back and forth on this over the decades. Like every other good little HTML’er in the 90s, I would link the words in a sentence that indicated what the link went to. I kept doing this in the 2000s. But then in the 2010’s when we started treating the web less like documents and more like, I don’t know, like web of apps, the idea of telling people to “click here” seemed more obvious. And in the 2020’s, I don’t use it at much, but a click here is sometimes more natural especially when you’re doing a CTA. That is: I accept that sometimes “click here” style linking is OK and maybe even the best choice. Still, if you were to pick one, I’d go with avoiding “click here” linking.