Tag: content
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Content Editing: How To Handle Major Rewrites – Pretty detailed guide to editing (corporate) content that isn’t good enough.
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PDFs vs. web pages: what’s better for users? – Bad things are bad, and using a thing for something it’s bad at (or when a better way exists) is also bad. PDFs are great, just not when it should be a webpage, or something else instead.
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Half-harpy
I’ve had an unhealthy1 obsession with getting my kids to play D&D recently – they asked to! So, I haven’t had my usual liminal time to get a newsletter out. To that end, my son wanted to make a harpy character. While there are home-brew (is that the right lingo? I stopped playing D&D in…
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Webinars are great – how to make good webinars, and how to watch webinars
Webinars have a bad reputation. They’re usually boring presentation that require you to give over your email address. I do a lot of webinars and watch a lot of them: they don’t all have to be crap! Here’s my take on why webinars are great, how they can go wrong, how to make them interesting,…
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The Definition Of “More From Less” In B2B Content Strategy And Operations – The best tip here to focus a lot on recycling what you have already. I agree: there’s always a lot of assets and not near enough promotion and reuse/remixing of them. // “When asked about their perception of the content that they…
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🗂 Link: What the heck are content experiences, and why are we overhyping them? A skeptical riff
The two “tent poles” of quality B2B content are: Thought-provoking stuff that stakes your industry vision and customer know-how, making those who aren’t even your customers want to follow you. Helpful content from internal experts that covers the nitty-gritty of your products and services. In other words, all B2B content should either entertain or inform.…
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What makes a good podcast?
Create a universe within your show Your universe should include a theme song, phrases you like to use, segments, anything recurring. Differentiate your show. This signals your values and has the benefit of giving your audience a fun way to communicate with you and with each other. The best shows do this organically. This whole…
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An editor’s reading like and habbits
I like to spend some time looking through that and try to figure out, do I understand this paper and can I explain what it’s saying to people in a way that will make sense in a post on a website? A good reading list and explanation of habits too. An editor’s reading like and…
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