Tag: strategy
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Digital transformation strategies focus on reducing costs, upskilling – Highlights from Macroeconomic Outlook, Business Trends – ”Digital transformation focuses on employee productivity and automation. Nearly 44% of respondents either have a formal digital transformation strategy (32%) or are planning to develop one (11%). The primary drivers for adopting a digital transformation strategy are improving efficiency…
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Executive translation. – “Many high-agency managers try to prevent executives from doing silly things, but it’s almost always more effective to translate their energy for a silly thing into energy for a useful thing. It also leaves the executive feeling supported by your work rather than viewing you as an obstacle to their progress.”
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Why Is Demand Marketing An Obstacle To Its Own Success? – ‘Too many marketing subfunctions (demand/ABM, field marketing, customer marketing, digital, and events) create strategies unique to their function, independent from the others. Marketers often say that they have a “unified” plan, but it’s more like a PowerPoint deck with “chapters” for each team’s individual…
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Ex-technology companies. – “Organizations that spun up dedicated in-house build and deployment infrastructure have fixed engineering costs to maintain that infrastructure, and the math that convinced executives earlier–some sort of argument about the multiplicative effect on the impact of other engineers–doesn’t make as much sense anymore. But often you can’t just stop maintaining those investments,…
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How Can CIOs Communicate the Business Value of IT? – Talk with biz-normals about how technology can make the organization better, not on the activities that’s required to do so: “IT demonstrates value when we enable business outcomes, not when we report effort expended, resources consumed or work done…. Highlight the impact technology can have…
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Everyone is Busy: Who Has Time to Transform? – Mark tries to crack the “how to engineer a corporate structure, plan, and incentive plan to actually change” problem of digital transformation. I think the answer is: make small goals that you do on a short (quarterly) basis instead giant, waterfall annual strategy plans. // “My…
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It’s Time To Tell The Healthcare CX Story In Terms Of ROI – The focus is healthcare, here, but this applies to all industries: “Meeting with C-suiters and boards of directors, the disconnect is pretty clear. While CX pros (in many industries, not just healthcare) tend to talk about customer experience improvements in terms of…
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Porter’s Five Forces and the social web – There’s something interesting to do here in applying Porter to contemporary tech.
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The Quest for Better, Faster Deals – The highest quality deals are driven by strategy and vision needs at the buyer, the lowest by regulation needs and projects done by external consultants. I don’t know what “high quality deal” means, but it must be good. The conclusion: you want to sell to the business.
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2023-05-31 day note
The day’s not over yet, but I’ve got two but things coming up the rest of the evening and will probably want to zone out after them: I’m hosting a fireside chat with Purnima Padmanabhan, the GM of our group at VMware (streamed in LinkedIn). She should be fun to talk with. And then I’ll…
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– Innovator’s Dilemma dynamics – “while a $40 million company needs to find just $8 million in revenues to grow at 20 percent in the subsequent year, a $4 billion company needs to find $800 million in new sales. No new markets are that large. As a consequence, the larger and more successful an organization…
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A Formula For Pitching CIOs – Pretty good for any pitch.






