Everyone is Busy: Who Has Time to Transform? - Mark tries to crack the “how to engineer a corporate structure, plan, and incentive plan to actually change” problem of digital transformation. I think the answer is: make small goals that you do on a short (quarterly) basis instead giant, waterfall annual strategy plans. // “My role at USCIS involved a huge transformation project. Our initial mistake was to think of it as a monolithic effort; we were going to make all the agency’s paper processes into digital processes. It would have been better to clarify the business outcomes, which were achievable. We knew we wanted to reduce the amount of paper that moved between our offices; that let us prioritize addressing the parts of the business that moved the most paper. We knew we wanted to be better at detecting fraudulent applications; that clarity let us focus on the types of immigration benefits most susceptible to fraud. And so on for our other goals. With this clarity, we tied the transformation to everyday activities rather than going off and building technical infrastructure as a sideline project."