It’s Time To Tell The Healthcare CX Story In Terms Of ROI - The focus is healthcare, here, but this applies to all industries: “Meeting with C-suiters and boards of directors, the disconnect is pretty clear. While CX pros (in many industries, not just healthcare) tend to talk about customer experience improvements in terms of better, CX-specific metrics, they fail to connect those changes to things that matter to the decision-makers and budget-holders. On the other hand, when we talk about the impact that better CX can have on key business goals — increased revenue, lower cost, and improved resilience — I see those business leaders lean in and say ‘Tell me more.'” // I’m befuddled as to why this is still a problem after decades. Is this not institutionalized thinking in IT? That is, each generation has to rediscover this.