Webinars have a bad reputation. They’re usually boring presentation that require you to give over your email address. I do a lot of webinars and watch a lot of them: they don’t all have to be crap! Here’s my take on why webinars are great, how they can go wrong, how to make them interesting, and how to get value from them as an audience member.

Here’s some more marketing stuff from my newsletter. And, here’s the three part webinar series I mentioned if you’re curious.