- Create a universe within your show Your universe should include a theme song, phrases you like to use, segments, anything recurring. Differentiate your show. This signals your values and has the benefit of giving your audience a fun way to communicate with you and with each other. The best shows do this organically. This whole idea is how we got “Baba Booey.”
Other than finding your voice (my last tip on podcasting), that’s the most important part, long term.