Accountability Sinks - ’“accountability sink”: a situation in which a human system delegates decision-making to a rule book rather than an identifiable individual. If something goes wrong, no one is held to account.’

That’s a good phrase to point out something people seem blind to. Humans set policies, humans can decide to un-set policies.

It’s a version of “it’s just business,” which people who have/use that sentiment forget is a catch-phrase for mafia movies when they kill people.

Publishing an annual survey is a great marketing tool, even better for thought-leadership

Using Surveys for MarketingWastebookThey dress like they’re Chaotic Good, but they’re totally Lawful Good under all that sloppy couture. This is some buck-wild ABM: a direct appeal to Delta to buy their AI stuff. “I wrote this one when my family was in Hawaii, too. I kind of had a meltdown there, to be honest.” Blue Cheese. If you were to watch Furosia and Fury Road back-to-back, as one movie, it might just be the best action movie ever made.

A Eulogy for DevOps - “Feels like somehow Developers got stuck with a lot more work and Operation teams now need to learn 600 technologies a week. Surprisingly tech executives didn’t get any additional work with this system. I’m sure the next reorg they’ll chip in more."

What to put in tech marketing newsletters

I’m always telling my marketing friends that they should do more newsletters. They have so many objections and hurdles - mostly self-imposed ones. Here’s why I think they’re good, easy, and how to come up with things to put in them.