Tag: marketing
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Link: eBooks vs. Whitepapers
Tirone expanded further by saying that whitepapers are often used by marketers to highlight the brand’s value proposition — which could be a product, service, or solution — in a polished deliverable with strong visuals and writing. “The structure of a whitepaper can vary, but the common components remain pretty consistent; [it starts with identifying]…
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Link: The New Affluents
Time to reap: “Several traits about the new affluents distinguish them as ideal prospective customers for brands of all sectors. In particular, luxury brands looking to woo customers with a little extra in their pockets might find this group a good place to start. Gen Xers’ share of national wealth is forecast to grow from…
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Link: Revenge of the PMO
‘But it’s just a marketing strategy. Mostly they just redefine the meaning of these terms to obscure their purposes. An Epic becomes a “mini business case;” the concept of governance sounds less onerous when called “lean governance;” and program management might cause less angst when positioned as “agile program management.” The constant talk of iterations…
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Link: The Travel Industry’s Data Dilemma: Turning Insights into Action
“Further complicating matters, a large amount of customer data still lives in departmental silos, with sales, marketing, and customer service each supplying separate customer experiences. Those databases can easily grow stale or become inconsistent, since customer information owned by one department is often not shared with others. Keeping it up to date is an even…
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Link: Stoicism made simple
Aside from the last, this is good advice for any advice format, I including the hustle-medium of marketing: “– Stoicism is focused on uncomplicated theories of life – Stoicism is so clear that you can take action from the advice immediately – Study is not required to understand Stoicism – The most read Stoic is…
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Link: The Sorry State of Digital Transformation in 2018
Organizations talk a lot about transformation, but their actions don’t always back it up: “To find out the state of digital transformation, we surveyed 1,600 business and IT decision-makers in North American and European enterprises. The answer? Sorry, I’m afraid. As you can see from the picture below, 21% of firms think their transformation is…
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Link: The chemistry of enthusiasm
“In our view, too many companies try to raise engagement by launching disconnected initiatives like wellness programs. Such initiatives might improve employee morale slightly and serve other purposes, but they’re detached from customers’ priorities. They lack the specific mechanisms that lift employee engagement the most over a long period and link directly to customer advocacy.”…
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Link: How Does Advertising Work?
‘It is also SELECTIVE … because, apparently, we have always been overwhelmed by sensory data and can’t begin to notice it all. Even before Snap and the iPhone X, our brains said: “Too much! Give me the bullets!”… For advertising, the implications are obvious. To rise from our sensory swamp, an ad must be EMOTIONALLY…
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Link: A/B Testing in Marketing: The Customer’s Always Right
“Gartner’s Marketing Technology Survey of 206 marketers found that only 33% were regularly using A/B or multivariate testing technology and 28% were in the process of deploying a solution.” Original source: A/B Testing in Marketing: The Customer’s Always Right
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Coté Memo #079: No Comment, Slack Behavior
Tech & Work World No Comment Big news for the company I work in this week. Sadly for my desires to write about and link to interesting stories on it, I have to take a pass. It’s bad form for employees to comment on any of this stuff; and since I worked at Dell on…
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When Marketing Is Strategy
A good overview of what marketing does and should be doing. It especially applies to commodity markets and for products that have little “real” differentiation except in the mind of the buyer (cars, beverages, raw materials, etc.). Fashion (low and high) would be an interesting case. When Marketing Is Strategy
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Advice for being an industry analyst
Occasionally, my fellow analysts ask me for advice on being an analyst. Here’s an edited up version of one of my recent emails: Learn how to listen to yourself, focus You have to learn to trust your intuition about what you focus on, your own style and voice, and, most importantly for monetization, how you…
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Coté Memo #047: Selling a \”platform\” is one of the more difficult tech marketing tasks you’ll ever do
# Meta-data Hello again, welcome to #047. Today we have 52 subscribers, so we’re +/-0. I should write more awesome stuff to get more sign-ups! I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, [you should subscribe](http://coteindustries.com/memo) to get the daily email.) See [past newsletters…
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[Coté Memo #14] RAX still into IaaS, I think; what’s Pivotal do again?
Meta-data Hello again, welcome to #14. Today we have 22 subscribers, so we’re +/- 0. I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. See past newsletters in the archives, and, as always, see things as they come at Cote.io and [@cote](https://micro.blog/cote). Sponsor 451 Research, is having it’s big cloud conferences this…
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