At Dreamforce 2026, Salesforce spent a good chunk of its keynote telling customers they might never need to log into Salesforce again. That’s a remarkable message from a company whose web UI has been the center of its business for more than two decades, and it connects the two biggest takeaways I had from the event: Salesforce is flattening the personas it serves, and it is relinquishing control of the user interface. – Rachel at RedMonk
And:
Other software companies, they think their product is the UI. But that’s not what we think at Salesforce. At Salesforce, our product is the trust that all of you, our customers, put in us to hold your data. To hold your workflows, your business processes, your permissions, your security rules. That is the Salesforce product. – Patrick Stokes
Leave a Reply