Gartner Identifies Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025 - They’re probably waiting for that CSV file they requested weeks ago: “In a survey of over 6,000 U.S. consumers conducted in July and August 2024, 58% reported that the companies trying to sell them something don’t have a good understanding of their needs and preferences.” And: “What’s perplexing about this is that marketing has never had more access to data, or more technology tasked with building customer understanding and targeting messages. Right now, technology-driven customer engagement is at an inflection point."