Tag: consumer
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The AI Apprentice’s Adventures
I’ve been wondering why the quality and ease of making stuff with AI has not resulting in a creative explosion. In particular with just a hefty dose of prompt-craft, you can get great D&D stuff. I’m guessing part of the reason is that the incumbent gate-keepers hate AI. They, rightly, see it as a threat…
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OpenAI consumer pivot shows AI isn’t B2B – Where are the business successes and mass adoption? // “Who cares if consumers use AI for helping a friend plan a road trip, informal therapy sessions, or astrological readings? The stakes are low…”
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Consumers React To Tariffs With Concern And Caution – “4% of Democrats support the tariffs, and 26% of Republicans oppose them.” // Also, anecdotes of what people plan to do to deal with price increases.
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Gartner Identifies Top Three Priorities for CMOs to Deliver Marketing Excellence in 2025 – They’re probably waiting for that CSV file they requested weeks ago: “In a survey of over 6,000 U.S. consumers conducted in July and August 2024, 58% reported that the companies trying to sell them something don’t have a good understanding of…
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California Becomes the First State to Ban Sell-By Dates on Food Labels – I think we all knew these were bullshit. // “Sell-by dates are a slightly ironic, and unnecessary, cause of food waste, because they’re not intended to ever be used by consumers. Instead, these dates are meant to indicate to store employees when…
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Notes on how to use LLMs in your product. – “Even the most expensive LLMs are not that expensive for B2B usage. Even the cheapest LLM is not that cheap for Consumer usage – because pricing is driven by usage volume, this is a technology that’s very easy to justify for B2B businesses with smaller,…
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Link: Focus Your Optimistic Brand Message on a Smaller Circle of Consumer Influence
Our research shows that time and again, consumers will express pessimism and frustration about the state of broader society, while espousing hope for their personal lives. It would seem that consumers don’t see much to be positive about at the societal level these days, so instead they are looking closer to home and within themselves…
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The result is plain to see: Caring about the product means that it can be priced at a point which consumers care to pay. @asymco

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