Coté

Here are the slides for the talk I’ll be giving at @cfgmgmtcamp.bsky.social later today, at 2pm. It’s based on the DIY pitfalls paper I revised recently.

#CfgMgmtCamp #PlaformEngineering

Big Tech, aggregator companies are always trying to steal your customer relationship:

If they can’t generate that experience for the customer, then there isn’t really going to be a sense of loyalty to the retailer. That means retailers face potential disintermediation because AI and the consumers themselves won’t necessarily see strength in your brands.

🔗 As agentic AI ascends, companies are grappling with control

Lots of yes-but’ing here, inc. this gem for y’all security folk:

Wall Street doesn’t understand the reluctance of enterprise CIOs to trust startups with mission-critical data or value the expertise needed to run SaaS reliably at scale as much as the shiny new thing.

🔗 A day of reckoning for the AI boom

AI won’t replace you. Your boss using AI to cut costs will.

Your boss is not incentivized by utopian imagination, he is incentivized by showing his boss a lowering of costs so he can keep his job and lifestyle. The miraculous science fiction future AI shills often proselytize will not be realized in the halls of SaaS companies, because the incentives for that future do not exist in a capitalist framework.

🔗 AI at work is anti-labor by design

You need to write SEO and enterprise research text for AIs now, in addition to humans. Does this mean separate pages, often hidden from humans like we see for search engine SEO? Probably.

A Gartner survey of 377 U.S. consumers, conducted in June and July 2025, revealed that rather than shortcutting decisions, AI features are lengthening the research journey. Thirty-one percent of consumers surveyed say AI summaries cause them to spend more time searching for information, compared to just 16% who spend less. Over two-thirds continue past Google’s AI Overview, signaling that summaries are not the final answer. When researching purchases, 31% of consumers consider more product options due to AI overviews, versus only 7% who consider fewer.

And:

“Winning visibility now means optimizing for both AI-driven answers and classic search results, with content that is specific, conversational, and trustworthy. That means refreshing content regularly across search, social, and retail platforms, as well as investing in comparison tools, FAQs, and reviews to meet consumers' demand for deeper research and broader consideration sets.”

From: Gartner Survey Finds Only One-Third of Consumers Say GenAI Rivals Search Engines; Marketers Must Optimize for Both AI-Driven and Traditional Search