Coté

As someone who uses and appreciates 37signals products, I can honestly say - we like being the kind of people who use and appreciate 37signals products. JA Westenberg. Tech marketers way undervalue identity as a marketing tactic. It works well, just like in shoes and coffee loyalty. Stickers. Devrel. Community management. Conference schwag. We assume that people chose one technology over another based on utility (does it work for what they want), and also price.

Here’s my talk from Cloud Foundry Day. It’s four stories of large organizations using Cloud Foundry: Three are banks, and one is a German tax accountant and back-office SaaS. I start talking about the value of case studies for enterprise software. The opening keynote was from the German police, the Bundeskriminalamt (BKA). We used to have a lot of case studiess in the Cloud Foundry world and interest in PaaS in general, but that dropped off during The Great Kubernetes Distraction of the 2020’s.

“All of my news was filtered through AI.” 🔗 Good Morning & Good Luck

🔗 Generative AI’s Productivity Myth

Ancient Dutch proverbs are the best. 🔗 Netherlandish Proverbs, Pieter Bruegel the Elder

“Despite there being no systematic age differences between women and men in the workforce according to the US Census, we found that women are represented as younger than men across occupations and social roles in nearly 1.4 million images and videos from Google, Wikipedia, IMDb, Flickr and YouTube, as well as in nine language models trained on billions of words from the internet.” 🔗 Age and gender distortion in online media and large language models

‘allowing for controversial yet eye-catching content like AI celebrities, OpenAI is borrowing from a playbook perfected by social media companies such as Meta: Do whatever it takes to get users on the app and ask forgiveness later, said Thales Teixeira, a business professor at the University of California at San Diego. “First you grow, and then you try to solve the problems,” he said.”’ // Norms arbitrage and breaking the law is a standard business innovation for tech startups.

If you make huge changes to how your under performing business works, there’s a good chance you’ll improve things. That applies whether you introduce a new tool - like AI - or not. Just changing how you run meetings for example is a big enough change that could have massive effects. You could say the same thing for introducing Extreme Programming, a lean mindset, DevOps. // The value of enterprise technology is inversely proportional to how little you need to change the “culture.