AI won’t replace you. Your boss using AI to cut costs will.
Your boss is not incentivized by utopian imagination, he is incentivized by showing his boss a lowering of costs so he can keep his job and lifestyle. The miraculous science fiction future AI shills often proselytize will not be realized in the halls of SaaS companies, because the incentives for that future do not exist in a capitalist framework.
How much does it cost to build an internal developer platform? - Tanzu Catsup
Enterprise ROI is elusive - maybe ROI is just headcount chopping, not revenue growth and "transformation"
You need to write SEO and enterprise research text for AIs now, in addition to humans. Does this mean separate pages, often hidden from humans like we see for search engine SEO? Probably.
A Gartner survey of 377 U.S. consumers, conducted in June and July 2025, revealed that rather than shortcutting decisions, AI features are lengthening the research journey. Thirty-one percent of consumers surveyed say AI summaries cause them to spend more time searching for information, compared to just 16% who spend less. Over two-thirds continue past Google’s AI Overview, signaling that summaries are not the final answer. When researching purchases, 31% of consumers consider more product options due to AI overviews, versus only 7% who consider fewer.
And:
“Winning visibility now means optimizing for both AI-driven answers and classic search results, with content that is specific, conversational, and trustworthy. That means refreshing content regularly across search, social, and retail platforms, as well as investing in comparison tools, FAQs, and reviews to meet consumers' demand for deeper research and broader consideration sets.”
Relevant to your interests, Wednesday
Internal Developer Platforms - Build vs. Buy
Kubernetes use rising, large organizations slowest to adapt, not many people train their own AI model or deploy new AI models frequently
TikTok ownership in the US is one the strangest tech stories ever.
Sixty-seven percent of online youths ages 12 to 17 report using it weekly, and nearly 50% of US online adults under 45 report using it at least weekly.
See also Kelsey’s (Forrester) predictions on what will change, plus Usage in the US. There’s also a link round-up from Kagi News.