Also, see parts two, three, and four.
”We want adult tension. The tension of brains. If anyone sees sex, that’s on them. We’re not responsible for the public’s imagination. We’re responsible for moving units in Woolworths.”
Should you use AI for Knowledge Work? A decision framework.
Pro-AI: This is work I need to do but don’t want to. Anti-AI: This is work I enjoy doing.
“Always be suspicious of a dish that has five shots of vodka lined up so you can brace yourself.” From Ye Olde WWW.
Cross silo ROI is not legible.
”Betty’s boyfriend-to-be is a dog-chef called Bimbo, who serenades her on a duck that transforms into a guitar, while the restaurant clientele and staff include a fantastical menagerie of animals.” It was a different time.
The new mid-life crisis is reading Proust.
AI generated ads are more effective, but people don't like them.
Study finds that AI generated ads are more effective, but people don’t like them.
Some good old revealed preference.
The 🤖 says:
Ads fully created by visual genAI achieved about a 19% higher click-through rate than human-created ads. However, when ads disclosed that they were generated using AI, click-through rates dropped by about 32% relative to human-created ads.
🔗 Paper: The Impact of Visual Generative AI on Advertising Effectiveness by Hyesoo Lee, Vilma Todri, Panagiotis Adamopoulos, Anindya Ghose
Good actionable pondering on coming up titles that people will click on and word-of-mouth spread.
Full on management-by-magazine phase in effect
Executive mandates are racing ahead of reality. Boards and CEOs often expect payback in 6–12 months, but disconnected strategies, messy data, and immature governance stall progress. While two-thirds of AI decision-makers say their organization uses genAI in production, only 15% report a positive impact on earnings, and just a third can link AI spend to profit and loss. Confidence in ROI is dropping, as well: In late 2024, 81% of firms reported 5% or greater ROI; by mid-2025, that fell to 62%!