How I find time to make thumbnails for my enterprise videos.
Sorry, I flakedThe most operational self-help tactic I've learned in years is: get comfortably flaking out on things. Missing meetings, being late delivering things, being unreliable, skipping studying Dutch today (and tomorrow)…just failing at living up to your full potential.
This thinking works for me because it tells me an easy thing to do: just be OK not doing things.
Coté's Commonplace Book - Issue #48
How was your week?
A free conference I helped make: DevOps Loop, Oct 4thNext month is DevOps Loop. It's a conference I've been helping out together and it has an outstanding talk list. I've worked closely with several speakers to curate talks on things I'm interested in and that they're excited about. Register and attend for free, it's October 4th.
And now, the stuff:
Original contentSoftware Defined Talk #319: We need two elephants — www.
Coté's Commonplace Book - Issue #47
The newsletter is back, for now. This is actually issue #156, but who’s really counting?
Your author, as drawn by daughter.New book, freeSince sending out this newsletter I’ve published another book, which you can get for free:
Many organizations are toiling away at their application modernization strategy. Most have created enclaves of digital innovation, but few have modernized the entire organization. Why? They start with practices and technologies before changing the most important part: their organization's mindset.
Reluctance to change - Notebook
I've proposed an open spaces for DevOpsDays Amsterdam, 2021. The idea is:
The DevOps community pushes for people to change how they think and operate. When it comes to working better, we have proven tools, techniques, and even big picture ways of thinking like CALMS. You’re more than likely eager to try these new things, get better, change. However, many more people seem less than eager to change - your co-workers, managers, and the countless “others” in your organization.
_Working Backwards_, recent book on how Amazon runs.
Notes:
central is thinking about product features, not business. The business funds the product, the customer value - it's the McGuffin that you careful guide to being cash flow. The question here is to find other org.s that have adopted abs adapted the practices successfully, or not. the advice at the end is pretty straightforward - the practices are kind of simple, so applying them just means deciding to do them - just like deciding to diet and exercise.
Getting more eyeballs for your boring enterprise tech videos - analysis and LIFE HACKS from four months of long and tiny b2b videos by channel and numbers
Looking at four months of numbers, here’s my theories of how to get more attention for my enterprise tech videos:
Make short ones, each with one point - 1 minute to 10 minutes. Post the videos natively to Twitter, YouTube, or whatever channel - don’t rely on people clicking on YouTube. YouTube is, in general, the worst performer for eyeballs. LinkedIn is the best all around performer (but, I haven’t found detailed analytics, like seconds watched versus just auto-play).
Everyone knows their problems, so jump to the solution
If you wish to make an apple pie from scratch, you must first invent the universe. Carl Sagan.
In most enterprise tech marketing copy, it’s an anti-pattern to do the whole “you must first invent the universe” thing. Buyers and curious people already know that there’s market headwinds, things change faster than ever, new technologies, etc. They want to know exactly how you solve the problem, not that it exists.
The newsletter: Coté's Wunderkammer
For those RSS-nerds of you out there consuming this, I’d like to point out that most of my “blogging” is done in my newsletter now. I send it out once or twice a week as a collection of links, fragments of stuff I’ve written (usually some original, newsletter only content thereof), and otherwise wunderkammer like stuff.
Here’s the past three ones if you’re curious:
A fake simulacrum. Workaholic. Leading failure.
The newsletter: Coté's Wunderkammer
For those RSS-nerds of you out there consuming this, I’d like to point out that most of my “blogging” is done in my newsletter now. I send it out once or twice a week as a collection of links, fragments of stuff I’ve written (usually some original, newsletter only content thereof), and otherwise wunderkammer like stuff.
Here’s the past three ones if you’re curious:
A fake simulacrum. Workaholic. Leading failure.
🗂 Link: A spot of after-hours business email does you good, apparently
Published in the Computers in Human Behaviour academic journal, the study enumerates no fewer than 72 actions that people apparently take while managing their work emails. We can count five – delete, mark as spam, forward, reply and read but ignore – and can only imagine that reaching the figure of 72 must include crying and rocking in the corner of the office while reading the full contents of one's inbox.