The Quest for Better, Faster Deals - The highest quality deals are driven by strategy and vision needs at the buyer, the lowest by regulation needs and projects done by external consultants. I don’t know what “high quality deal” means, but it must be good. The conclusion: you want to sell to the business.

AI And B2B Marketing — Three Opportunities And Challenges To Ponder - “Half my advertising spend is wasted; the trouble is, I don’t know which half; the trouble is I don’t know which half” is still the case after all these years: “most B2B organizations struggle to deliver basic content measurement and intelligence today — 47% of B2B organizations consider themselves beginners at tracking content impact metrics."

2023-06-15 yesterday note

“did some thinking, and suddenly it was gone 5” Spent most of the day on the newsletter episode, using two analyst reports as an excuse to putter around platform engineering again. I didn’t do my work to lookup platform engineering definitions; a delightful effect is that I was sent two: from Donnie (such nice writing style!) and a definition from Gartner. When I refer to analysts reports (Forrester, Gartner, IDC, 451 Reseach, etc.

Platform Engineering is just CI/CD infused with enterprise goop (jk...I think?)

Midjourney: a datacenter filled with clouds in the style of Pieter Bruegel the Elder.Just when you thought (perhaps, hoped) we finally had an understanding of what “platform engineering” is, Gartner and Forrester came out with a Magic Quadrant and a Wave that re-confuses the category.  Or, if you like, helps bring more clarity to the category! Perhaps just a sub-set of it. Let’s find out. The PDFs reduce it down to CI/CD…mostly…with some optional metrics and IDP seasoning thrown in to varying degrees by each firm.

2023-06-13 day note

What is the deal with Disney live action kid shows? Do they have a team that makes sure they all have the same…vibe? It’s so weird. (This Jessie show is ok. Not sure about the handsy ten year old: Jessie: “Do you have an off switch?” Handy ten year old: “yup. Do you wanna try and find it?!") I asked Ram about Cloud Foundry a lot today. I’m still not sure what I think about Kubernetes being “the future” when there’s so much work to do to make it easy to use.