”We want adult tension. The tension of brains. If anyone sees sex, that’s on them. We’re not responsible for the public’s imagination. We’re responsible for moving units in Woolworths.”

”Betty’s boyfriend-to-be is a dog-chef called Bimbo, who serenades her on a duck that transforms into a guitar, while the restaurant clientele and staff include a fantastical menagerie of animals.” It was a different time.

AI generated ads are more effective, but people don't like them.

Study finds that AI generated ads are more effective, but people don’t like them. Some good old revealed preference. The 🤖 says: Ads fully created by visual genAI achieved about a 19% higher click-through rate than human-created ads. However, when ads disclosed that they were generated using AI, click-through rates dropped by about 32% relative to human-created ads. 🔗 Paper: The Impact of Visual Generative AI on Advertising Effectiveness by Hyesoo Lee, Vilma Todri, Panagiotis Adamopoulos, Anindya Ghose