Tag: analytics
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Users engage with only 6% of product features: Product benchmark findings – ”We found that even the best product teams are focusing on features that aren’t being used by their end users. While 6.4% of features are driving 80% of clicks, almost 94% of features are untouched and ignored.”
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CIOs: Get Tech Sprawl Under Control – “According to Forrester’s Q2 2024 Tech Pulse Survey, a staggering 77% of US technology decision-makers report moderate to extensive levels of technology sprawl. This sprawl can result in unsustainable costs, slower IT delivery, reduced operational resilience, and increased security risks.”
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Why Is Demand Marketing An Obstacle To Its Own Success? – ‘Too many marketing subfunctions (demand/ABM, field marketing, customer marketing, digital, and events) create strategies unique to their function, independent from the others. Marketers often say that they have a “unified” plan, but it’s more like a PowerPoint deck with “chapters” for each team’s individual…
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YouTube dominates streaming, forces media companies to adapt – ’YouTube made up 9.7% of all viewership on connected and traditional TVs in the U.S. in May — the largest share of TV for a streaming platform ever reported by Nielsen’s monthly “The Gauge” report. Netflix ranked second, claiming 7.6% of viewership. Among streamers only, YouTube’s…
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How to Evaluate Video Performance in Developer Relations – The answer: track CTAs.
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Internet use statistically associated with higher wellbeing, finds new global Oxford study – “The study analysed data from two million individuals aged 15 to 99 in 168 countries, including Latin America, Asia, and Africa and found internet access and use was consistently associated with positive wellbeing.” // At this point, who knows? Like everything else…
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Here’s Something Past Its Expiration Date: the Expiration Date Itself – “Food experts broadly agree that the expiration dates on every box of crackers, can of beans and bag of apples waste money, squander perfectly good food, needlessly clog landfills, spew methane and contribute to climate change.” // And, they’re gone for the most part…
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What connected-car services are consumers willing to pay for? – There’s some fun stated-preferences versus revealed preferences in there.
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ChatGPT web traffic falls 10%, analytics show – Indeed. I think I’ve found the limitations. The main one is the limit in the text you can feed it. If I could build up my own training data, that’d be something! The Link Reader plugin solves the summarizing web pages problem that I was having. What…
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Getting more eyeballs for your boring enterprise tech videos – analysis and LIFE HACKS from four months of long and tiny b2b videos by channel and numbers
Looking at four months of numbers, here’s my theories of how to get more attention for my enterprise tech videos: Make short ones, each with one point – 1 minute to 10 minutes. Post the videos natively to Twitter, YouTube, or whatever channel – don’t rely on people clicking on YouTube. YouTube is, in general,…
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🗂 Link: What Cloud Vendors Really Want From Their Customers
How much a customer spends on an annual basis is absolutely an indicator of strength, both internally and to the market. It is also a clear indicator of being able to effectively execute to the often-publicized overarching objective of expanding the customer base’s portfolios of products over the course of the relationship and since inception.…
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🗂 Link: Datadog IPO | S-1 Breakdown
Datadog is a rare company — every financial and business metric is best-in-class. Source: Datadog IPO | S-1 Breakdown
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🗂 Link: Spending on Customer Experience Technologies Will Reach $641 Billion in 2022, According to New IDC Spending Guide
Worldwide spending on customer experience (CX) technologies will total $508 billion in 2019, an increase of 7.9% over 2018, according to the inaugural Worldwide Semiannual Customer Experience Spending Guide from International Data Corporation (IDC). As companies focus on meeting the expectations of customers and providing a differentiated customer experience, IDC expects CX spending to achieve…
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Link: Traffic tech company INRIX approaches its 15th birthday, looks to AI to drive its business
Source: Traffic tech company INRIX approaches its 15th birthday, looks to AI to drive its business
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Link: Applications of data science and machine learning in financial services
There’s a customer acquisition piece and then there’s a customer retention piece. For customer acquisition, we can see that new technologies can really add value by looking at all sorts of data sources that can help a financial service company identify who they want to target to provide those services. So, it’s a great place…
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Link: Assessing IBM i’s Role In Digital Transformation
Making the financial case: “This is going to sound silly,” he says. “The hardest part isn’t necessarily the refactoring. The hardest part is convincing people to do this. Because, let’s be honest the upfront cost can be very scary, man. It can be frightening. The business is going to say, ‘We just put in X…



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