Tag: advertising
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Europe’s new rules for Big Tech start today. Are they ready? – “Under the DSA digital service providers – including hosting services, online platforms, VLOPs and even intermediary service providers like ISPs – have obligations to ensure that products sold are safe and not counterfeit, and to eliminate advertising that targets minors or is served…
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Catching up on the HOT links
Do you like words like: security – governance – PCI – regulation – SBOMs?! Then you should attend our talk series on cloud native app development in banks, insurance companies, and financial services. It’s online and, of course, free. Relevant to your interests The Quest for Better, Faster Deals – The highest quality deals are…
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Celebrity photographer Chris Floyd shares six pieces of career advice everyone can learn from – “I think that anything generic is fucked now. Anything where a client thinks: ‘We need a picture of a woman who is eating a salad’, say, or ‘laughing with a laptop’. If it’s not a specific person, it’s just a…
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Link: Facebook’s facing limits
“By most estimates, the entire global ad market (digital and offline) sits at roughly $550-600bn and by that measure Facebook, whose sales come almost entirely from ads, commands nearly 10% of it.” But, compared to Google: “If Facebook plans to regain the value it lost with its latest earnings announcement, it’s going to have to…
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Link: European privacy regulations predicted to damage digital advertising revenue
“Citi cites forecasts that ePrivacy could trigger a 70% reduction in European display ad revenue, and a 33% cut in digital ad budgets, either of which could eviscerate Facebook and Google, at least under their current business model.” The narrative that these are “tech companies,” at at least that these are the only tech companies,…
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Link: How Does Advertising Work?
‘It is also SELECTIVE … because, apparently, we have always been overwhelmed by sensory data and can’t begin to notice it all. Even before Snap and the iPhone X, our brains said: “Too much! Give me the bullets!”… For advertising, the implications are obvious. To rise from our sensory swamp, an ad must be EMOTIONALLY…
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Link: The big tech backlash | Technology | The Guardian
Original source: The big tech backlash | Technology | The Guardian
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Link: Podcast Listeners Really Are the Holy Grail Advertisers Hoped They’d Be – WIRED
Early excitement around what Apple’s podcast analytics is saying about podcast listeners: “At Panoply, home to podcasts like Slate’s Political Gabfest and Malcolm Gladwell’s Revisionist History, CTO Jason Cox says that listeners are typically getting through 80-90 percent of content” Original source: Podcast Listeners Really Are the Holy Grail Advertisers Hoped They’d Be – WIRED
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Link: The New York Times’ stock jumped following Facebook’s “trustworthy” news announcement
Wall Street likes it. Original source: The New York Times’ stock jumped following Facebook’s “trustworthy” news announcement
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Link: Facebook grows a conscience, admits it corroded democracy
They want to be more responsible. Original source: Facebook grows a conscience, admits it corroded democracy
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Link: The latest media pivot: voice
“30% of web browsing will be done via voice by 2020, according to the technology research firm Gartner. Presumably, a large chunk of those search commands could be monetized.” Original source: The latest media pivot: voice
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Coté Memo – Issue #32
It’s a short week, what with July 4th on Tuesday. There’s a few podcasts below and bit less than a handful of links. Podcasts Software Defined Talk: “Do I just need some better medication?” or, advertising, antitrust, and talking to strangers Without advertising, there would be no capitalism, and, if you’re not constantly afraid of…
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Getting paid to podcast, trump’s possible effects on tech – Coté Memo #20
The long break is coming up – Thanksgiving and then Christmas, the holidays as it were. For sales people, Q4 of course is anything but a break, so hug your sales person. Getting paid, podcast edition I got a few offers sponsoring the Software Definded Talk podcast. It looks like we could get about $75…
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When Marketing Is Strategy
A good overview of what marketing does and should be doing. It especially applies to commodity markets and for products that have little “real” differentiation except in the mind of the buyer (cars, beverages, raw materials, etc.). Fashion (low and high) would be an interesting case. When Marketing Is Strategy
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Coté Memo #068: Are they really making $48,000 a month just talking about Apple?
Tech & Work World Podcasting Rates Brandon shared some podcast revenue estimates with me from the Hot Pod newsletter recently. I’m all for there being lots of money in podcasting, but they seem bonkers high: Then there’s Standard Broadcast Co., independently produced shows that hang a banner under the same ad sales network. This includes…
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Facebook ads don’t work too well for \”enterprise\” types
> I am going to sound incredibly churlish here but why on earth Lionel Messi could possibly like our stuff is well beyond my imagination. Flattering though it might be. The same goes for the 20 year career short order cook who posts cat pictures, the retired person who joined Facebook last week, the nurse…
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Cash, Paranoia Fuel Tech Giants’ Buying Binge
Nice pice on disruption fear driven tech M&A: From messaging to watches and thermostats, Facebook and Google, along with Amazon.com Inc. and Apple Inc., each want to own the digital platform where people communicate, shop and seek entertainment. The competition is driven by their ability to pay—their combined market capitalization exceeds $1 trillion—and long memories…
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Fraud in web ad traffic
About 36% of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertising Bureau trade group. And, web advertising continues to take over US marketshare: Spending on digital advertising—which includes social media and mobile devices—is expected to rise…
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The $158B data-driven advertising market
I guess this why companies like Oracle and IBM keep buying advertising SaaSes and such: The report estimates that in 2012, the data-driven marketing economy added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. To put that statistic in perspective, that’s nearly half of total U.S. expenditures on marketing…
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