Europe’s new rules for Big Tech start today. Are they ready? – “Under the DSA digital service providers – including hosting services, online platforms, VLOPs and even intermediary service providers like ISPs – have obligations to ensure that products sold are safe and not counterfeit, and to eliminate advertising that targets minors or is served using sensitive data. Another requirement is to get rid of dark patterns in advertising. Clarity on how orgs moderate content and a requirement to present their algorithms for scrutiny is also required.” And larger services that reach 45m+ EU people have more, they “have to share data with ‘vetted’ researchers and governments, allow users to opt out of profiling recommendations, submit to regular audits, and have risk management and a crisis response plans in place.”