Tag: advertising
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This is how the new announcement economy works. You declare a massive number. The headlines write themselves. The stock moves. Mission accomplished.” Whether the deal actually closes becomes almost irrelevant. The momentum already happened.” As a generalized marketing strategy: “my doctrine is that velocity has replaced authority as the organizing principle of information. What and…
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AI generated ads are more effective, but people don’t like them.
Study finds that AI generated ads are more effective, but people don’t like them. Some good old revealed preference. The 🤖 says: Ads fully created by visual genAI achieved about a 19% higher click-through rate than human-created ads. However, when ads disclosed that they were generated using AI, click-through rates dropped by about 32% relative…
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It is hard to keep up with American corporate smile-energy.
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Man-razors aren’t the best
Use women’s razors for a better, more comfortable shave, he says. 🔗 How Gillette Used Gender to Make Face Shaving Needlessly Worse for Men
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Satisfying on the greasy poll
This week on Software Defined Interviews, talk with Russell Davies about…all sorts of things, very content-y, advertising, being interesting. Just, you know, lots of delightful “and stuff” that results from someone who “mucks about on the internet.” (I need to get better at writing podcast descriptions.) It was fun! Here is the traditional podcast version…
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civilization changing, or just a better ad network?
My work at OpenAI reminds me every day about the magnitude of the socioeconomic change that is coming sooner than most people believe. Software that can think and learn will do more and more of the work that people now do. Even more power will shift from labor to capital. If public policy doesn’t adapt…
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“PRACTICAL ESTHETIC SERVICES ADAPTABLE TO CLIENT SITUATION.” Art card
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Four Marketing Principles That Redefine Markets from Klaviyo’s CMO – ‘“Creating fear never works, because in the immediate, you can probably prompt people to take action because they’re like, ‘Oh my! I must do something,’ but it leaves a negative perception in their mind.” “You don’t become a beloved brand over a period of time.”’
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Why it’s nice to compete against a large, profitable company – Because, they can’t lower prices on their core products least Wall Street freak-the-fuck out.
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Do Marketers Need To Be Writing for AI? – SEO for AI model training. Yup, better start doing that. The good news is, all those SEO-trap pages that you generated (those long one you never actually show to users/customers) would probably work here…are working here. But, it’s likely a good idea to start doing more…
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What ‘Free Speech’ Is – “Right now, it is important for Meta to avoid getting on the incoming Trump administration’s shit list, so they, like everyone, are grovelling.” // Good over all, almost philosophic, analysis.
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Did a digital obsession ‘Just Do It’ in for Nike’s John Donahoe? – Getting direct versus channel (partners, “middlemen”) right is difficult. It’s especially risky when you dramatically change it (move from selling direct to selling through middle-people, or the other way around).
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Why Is Demand Marketing An Obstacle To Its Own Success? – ‘Too many marketing subfunctions (demand/ABM, field marketing, customer marketing, digital, and events) create strategies unique to their function, independent from the others. Marketers often say that they have a “unified” plan, but it’s more like a PowerPoint deck with “chapters” for each team’s individual…
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The Presentation Mistake You Don’t Know You’re Making – ’If your very expensive luxury hotel rooms offer ocean views, silk sheets, and a Jacuzzi, don’t mention the ironing board in the closet or the coffeepot.’ // Seems a little too turns out… // This replication study show that it sort of works. Furthermore that if…
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American Christmas
Only In American Still warm tortillas. Adults wearing joke t-shirts. Yoga pants. Free packets of ketchup, mustard, and mayonnaise. Ice with every drink. 75 mph. Stern TSA. Little plastic shopping bags. No GDPR pop-ups. 20% tips before checkout. Donuts. Right turn on red. Ice machine in fridge. Very big bowls. Eggs in the fridge California…
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Here’s Something Past Its Expiration Date: the Expiration Date Itself – “Food experts broadly agree that the expiration dates on every box of crackers, can of beans and bag of apples waste money, squander perfectly good food, needlessly clog landfills, spew methane and contribute to climate change.” // And, they’re gone for the most part…
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