Jordi asked about the usefulness of competitive intelligence (at software/cloud vendors) in the Software Defined Slack. Here’s what I added to the thread: I think competitive intelligence is least useful for product management. Innovation, talking to customers, and finding out sells and doesn’t sell from your salesforce is more interesting. Competitive intelligence is good for sales people, marketers, and prepping for conversations with “influencers” (press, analyst, and loud people on THE SOCIALIZ).
I like that I’ve been slotted into the “get that guy to do a write-up of a survey” position at work. It’s fun to look at these surveys, especially when I can add in things that aren’t in the published results, like multi-year data. Anyhow, here’s my write-up of our forth kubernetes survey. Things are going well for it. I also made three little videos about this survey: one, two, and three.
People ask me how I do the tiny videos. I hope to do a screencast at some point, but in the meantime, here are some notes: Video recording - I record them on my iPhone 11 Pro, I have Rode Wireless Go mics with a lav mic (these hook directly into the iPhone so the audio track is embedded in the video), a DJI Osmo Mobile gimble (totally not needed), and a cheap tripod.