Don’t Click Here - I’ve gone go back and forth on this over the decades. Like every other good little HTML’er in the 90s, I would link the words in a sentence that indicated what the link went to. I kept doing this in the 2000s. But then in the 2010’s when we started treating the web less like documents and more like, I don’t know, like web of apps, the idea of telling people to “click here” seemed more obvious. And in the 2020’s, I don’t use it at much, but a click here is sometimes more natural especially when you’re doing a CTA. That is: I accept that sometimes “click here” style linking is OK and maybe even the best choice. Still, if you were to pick one, I’d go with avoiding “click here” linking.
Posts in "links"
Gartner IT Symposium/Xpo 2024 Orlando: Day 3 Highlights - “By 2028, more than 50% of enterprises will not get value from their multicloud implementations.” And: “By 2028, cloud-native platforms will serve as the foundation for more than 95% of new digital initiatives — up from less than 50% in 2023."
The Other Bubble - What the enterprise software market looks like from the outside. Also with a side of AI-washing.
IBM revenue misses, but execs say AI will drive future growth - SiliconANGLE - “The company’s Red Hat subsidiary, which anchors its hybrid cloud strategy, grew revenue 14%. Krishna noted that the Red Hat business has doubled in size since the acquisition five years ago."
Gartner Unveils Top Predictions for IT Organizations and Users in 2025 and Beyond - “By 2029, 10% of global boards will use AI guidance to challenge executive decisions that are material to their business.” // Weird prediction.
Users remain on PostgreSQL 12 as end of life looms - “Users of PostgreSQL 12 have less than a month to prepare for the database to enter end of life and become unsupported."
LinkedIn is the new social media channel baseline - “You can see how much Twitter has fallen by how well LinkedIn performs in comparison."
How you use customer GPTs - Great looking uses for custom GPTs, and thus AI in general.
United credits tech and staff investments for rising NPS scores - A rare example of an enterprise praising better user experience for helping the business. // “to create an airline that customers choose to fly, we need to deliver a great customer experience."
What Is the Point of Austin’s Fake AI Restaurant? - You usually this to build up follow for an account to sell to someone, then they delete all the content and start new with all those followers. But wouldn’t be it cool if it was some kind of new, surreal performance art?