Why Is Demand Marketing An Obstacle To Its Own Success? - ‘Too many marketing subfunctions (demand/ABM, field marketing, customer marketing, digital, and events) create strategies unique to their function, independent from the others. Marketers often say that they have a “unified” plan, but it’s more like a PowerPoint deck with “chapters” for each team’s individual plan. This approach prevents marketers from orchestrating programs to reduce overlap and waste, and what’s worse, it has a direct, negative impact on buyers and customers.'
The Prompt Warrior - Posts on prompts for all sorts of things.
fabric/patterns - Whole bunch of prompts on a range of topics, even D&D!
Why CSV is still king - We have a running joke on the podcast that every (enterprise) app needs CSV export. It’s only 10% a joke.
Epic corporate jargon alternatives - Poetic alternatives to business bullshit jargon.
2025 Demand and ABM Budget Planning Guide: Do Better With Less - Enterprise software marketing budgets mostly flat, if not less: ”On the surface, it may appear as if most budgets are increasing, as 82% of global B2B marketing decision-makers report their budgets being increased by 1% or more. But once you adjust for inflation, it’s the same old story, as only 35% of organizations will see a real increase in budgets (with 31% of the 35% saying that the increases would be in the 5–10% range and 4% saying that their budgets would increase by 10% or more).”
The beauty of concrete - “ornament survives in the mass-market housebuilder market because the people buying new-build homes at this price point are less likely to be influenced by elite fashions than are the committees that commission government buildings or corporate headquarters. The explanation, in other words, is a matter of what people demand, not of what the industry is capable of supplying: ornament survives in the housing of the less affluent because they still want it.”
Debugging Tech Journalism - Covering a handful of “tech companies,” focusing on the problems.
Words to Avoid and Replace - Some good Business Bullshit word translations and optimistic-ization.
Why Return-to-Office Mandates Aren’t Worth the Risks - From Gartner! But, not much of a slam dunk either way as this promotional post doesn’t put out many numbers pro or con. “The benefits prove to be modest at best, and amid a rising well-being crisis, waning trust between employees and their employers, and a competitive talent market, it’s high time to ask whether the benefits of RTO mandates are worth the risks.” And: “High-performing employees report a 16% lower intent to stay in the face of on-site work requirements.” // There’s a lead-gen’ed PDF I’ll have to look at.