What Users Post and Engage With on LinkedIn: A Mixed Methods Study – Daniel Usera, Samuel Cox, Laramie Walker, 2026

🤖 Study of 1,001 LinkedIn posts finds Business content dominates the feed (43%) but Interpersonal posts – thanking, congratulating, and tagging other people – win the most reactions and comments; Observance and Business posts win reposts; Expertise/thought-leadership posts underperform despite being the second most common category.

🔗 What Users Post and Engage With on LinkedIn: A Mixed Methods Study – Daniel Usera, Samuel Cox, Laramie Walker, 2026