A behind the scenes glimpse of the launch of GPT-4 - Fun anecdotes about OpenAI figuring out that ChatGPT was a big deal, and then marketing around it. // “Another little detail about the launch video is that we didn’t use titles for any of the OpenAI employees. Even to this day OpenAI is an incredibly flat organization. I watched a DeepMind video where every talking head had a title and it seemed like a caste system. While I don’t know if that’s really how it is there, I wanted to show that at OpenAI titles didn’t matter all that much. The one exception to titles were the people from Microsoft that appeared. I was given very specific instructions from them about titles. Microsoft even flew one of their execs down on a private jet so he could be in the video.” // Considering the goodwill and share value that Microsoft’s partnership with OpenAI likely brought, well worth it.