Rather than looking from the present out to the future, we need to look from the future back to the present to determine which actions will have the greatest impact and create the most economic value over time.
http://edgeperspectives.typepad.com/edge_perspectives/2014/12/the-big-shift-in-strategy-part-1.html
There’s a few more mouth-fulls in there, but the distinction between “terrain” and “hustle” strategies is nice.