Coté

451 found that there is a large differentiation among providers when it comes to pricing, which it says is because the market is still “finding its feet” so there are not standards for anything across providers, and especially with pricing. “Obviously this isn’t great for consumers, who have to understand each method and weigh every option when selecting a provider. Furthermore, comparing the total price of an application between providers and working out the value of a number of offerings is a difficult task.”