A long wait for a scanning machine can induce many of us to start asking ourselves if we have perhaps after all left home with an explosive device hidden in our case, or unwittingly submitted to a months-long terrorist training course.

A Week at the Airport, Alain de Botton

Coté Memo #050: not much on Friday, pretty boring for #50

Meta-data Hello again, welcome to #050. Today we have 54 subscribers, so we’re +1. Keep your best behavior up for this new person! I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.) See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote. Sponsors FRONTSIDE.

Coté Memo #050: not much on Friday, pretty boring for #50

Meta-dataHello again, welcome to #050. Today we have 54 subscribers, so we're +1. Keep your best behavior up for this new person! I'd love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you're reading this on the web, you should subscribe to get the daily email.) See past newsletters in the archives, and, as always, see things as they come at Cote.io and [@cote](https://micro.blog/cote). SponsorsFRONTSIDE.IO - HIRE THEM!

Coté Memo #049: how to brief analysts, tech co.'s splitting up, noise canceling-enough

Meta-data Hello again, welcome to #049. Today we have 53 subscribers, so we’re +/0. See what happens when I stop posting? I’d love to hear what you like, dislike, your feedback, etc.: memo@cote.io. (If you’re reading this on the web, you should subscribe to get the daily email.) See past newsletters in the archives, and, as always, see things as they come at Cote.io and @cote. Sponsors FRONTSIDE.IO - HIRE THEM!

NBC Universal turned to Spark to analyze all the content meta-data for its international content distribution. Metadata associated with the media clips is stored in an Oracle database and in broadcast automation playlists. Spark is used to query the Oracle database and distribute the metadata from the broadcast automation playlists into multiple large in-memory resilient distributed datasets (RDDs). One RDD stores Scala objects containing media IDs, time codes, schedule dates and times, channels for airing etc. It then creates multiple RDDs containing broadcast frequency counts by week, month, and year and uses Spark’s map/reduceByKey to generate the counts. The resulting data is bulk loaded into HBase where it is queried from a Java/Spring web application. The application converts the queried results into graphs illustrating media broadcast frequency counts by week, month, and year on an aggregate and a per channel basis.

NBC Universal runs Apache Spark in production in conjunction with Mesos, HBase and HDFS and uses Scala as the programming language. The rollout in production happened in Q1 2014 and was smooth.

Apache Spark Improves the Economics of Video Distribution at NBC Universal – Databricks

Shit’s bonkers out there. If I’d have proposed that to an architect “back in my day,” they’d have told me to go shot myself. They’d say: “uh, so, how about we just make a database table and ETL tool that does that?”

The last part - all those different things used - is amazing. Again, the architect would say: “we write things in Java. Try again.”

Granted, the point is: things like Spark and friends let you move beyond dealing with just tidy data and analitects. But, still, sloppy is as sloppy does, right?

Selling to Hoodie and the Sticker-Festooned - Building a Developer Relations Program to Win Over Developers as Paying Customers

I’m just about the give a short presentation on developer relations and marketing at our HCTS conference. For those who didn’t make it, here’re the slides and the “script” I typed out. As you may recall, I wrote a large report on this topic published back in August. It’s been fun talking with people about over recent months. Lost presentation: Selling to Hoodie and the Sticker-Festooned - Building a Developer Relations Program to Win Over Developers as Paying Customers

The single over-arching theme is this idea is that one should not compete, one should try to differentiate really hard. You want to do things that are one of a kind, you want to do something like a monopoly. You don’t want to do things that put you in cut-throat competition, like opening a restaurant.

[www.marketwatch.com/story/pet…

More for the “tech world is not normal world” files.