Coté

Follow-up, Follow-forwardThe column I excerpted from last time is up, over at FierceDevOps: Software-defined businesses need software-defined IT departments. Tell me what you think; they asked me to write a monthly piece, so I’d love to get some ideas for topics going: got any? I got some good feedback on the podcast sponsorship meanderings. Apparently, there’s pretty good money in tech podcasts. The next thing I’m curious about is if the advertising actually works…or how people even measure it.

I had lunch with Israel Gat yesterday. Lobster bisque in a sourdough bread bowl, to answer your first question. We were talking about the concept of a “software defined business” (and I was complaining about how HEB needs more of that, if only to get digital Buddy Bucks). The question came up, so will companies really do this “software defined business” stuff (that’s the phrase I like for “third platform," “digital enterprise,” horseman style jabber-jargon)?

“At least half of the calls I take are clients that are either actively planning or are already actively deploying a multi-provider strategy,” said Mindy Cancila, an analyst with Gartner, Inc. based in Stamford, Conn. “I believe most organizations are going to end up with more than one public cloud provider, whether they realize it yet or not.” Two side-notes: Man, I hope we all start saying “multi-cloud” instead of hybrid cloud.

Tech & Work WorldPodcasting RatesBrandon shared some podcast revenue estimates with me from the Hot Pod newsletter recently. I’m all for there being lots of money in podcasting, but they seem bonkers high: Then there’s Standard Broadcast Co., independently produced shows that hang a banner under the same ad sales network. This includes three of the most popular tech podcasts: John Gruber’s The Talk Show; Marco Arment, Casey Liss, and John Siracusa’s Accidental Tech Podcast; and CGP Grey and Brady Haran’s Hello Internet.

Follow-upIt’s been awhile, a little over a month. I hope to see y’all more regularly. I was reading the excellent TechReckoning Dispatch and thought: what the fuck am I doing over here? Tech & Work WorldMeanwhile, at work…I’ve been up to hijinks over at Pivotal. Check out my recent posts there: We did a round of briefing analysts on a bundle of announcements around Pivotal Cloud Foundry. It was fun being on that side of the table again.

Tech & Work World“What kind of company do you think we are?”Here’s some excerpts from a FierceDevOps column I submitted yesterday. Quick tip: if you’re in a room full managers and executives from non-technology companies and one of them asks, “what kind of company do you think we are?”…no matter what type of company they are, the answer is always “a technology company.” That’s the trope us in the technology industry have successfully deployed into the market in recent years.

After a thrilling Tweeter-thread on SOA vs. microservices, I thought I’d just playing with some old text, here: Decomposing an online store like Amazon.com, for example, into its fundamental piece parts yields a set of services - among them: a presentation service to deliver the HTML, a search service to find appropriate items, a shopping cart service and a credit card verification/payment service to check out and purchase items. While many speak of microservices purely in terms of RESTful services, it’s RedMonk’s view that RESTful services are not a prerequisite for delivering a microservices.

After two weeks away from home, I’m finally back. SponsorsThis Memo is sponsored by The Craftsman PM - Amp up your skills and get to the top at this Whole Product Workshop Feb 21–22 in Austin and Mar 7–8 NYC. Grab a spot at 10% off for just Cote Memo readers (use code: cotememo62) before it’s all gone: http://bit.ly/cotememo62 FRONTSIDE.IO - HIRE THEM! Do you need some developer talent? When you have a web project that needs the “A Team,” call The Frontside.

Never mind journalism, it’s industry analysts who are being disrupted. I keep coming across a new crop of IT industry analysts who end up getting compared incorrectly to journalists. It’s little wonder as most people have little idea what an industry analyst does; it’s not like analysts, hidden behind their austere paywalls, help much there. People like Horace Dediu, Ben Thompson, and others are experimenting with ways to disrupt industry analysts.