Put user generated content in your Web 2.0 hustling mix:
“The study also highlights other social media nuances that might be easy to overlook. While posts featuring user-generated content deliver a higher lift than traditional brand posts, the research makes clear that filling your feed with UGC images isn’t always the way to go. Luxury beauty brands see a 23% engagement lift from UGC, yet auto brands see a more modest 3% increase.
Link: Authenticity Wins
Put user generated content in your Web 2.0 hustling mix:
“The study also highlights other social media nuances that might be easy to overlook. While posts featuring user-generated content deliver a higher lift than traditional brand posts, the research makes clear that filling your feed with UGC images isn’t always the way to go. Luxury beauty brands see a 23% engagement lift from UGC, yet auto brands see a more modest 3% increase.
Link: Authenticity Wins
Put user generated content in your Web 2.0 hustling mix:
“The study also highlights other social media nuances that might be easy to overlook. While posts featuring user-generated content deliver a higher lift than traditional brand posts, the research makes clear that filling your feed with UGC images isn’t always the way to go. Luxury beauty brands see a 23% engagement lift from UGC, yet auto brands see a more modest 3% increase.
Link: Whoa, Gartner drops a truth bomb: Blockchain is overhyped and top IT bods don't want it
“In its annual survey of IT leaders, the analyst firm found that just 1 per cent are already using blockchain and only 8 per cent plan to experiment with it in the short term.
“In contrast, a third of the 293 respondents said they had no interest in blockchain, and a further 43 per cent said they had no action planned but the tech was “on the radar” – hardly surprising given that it’s thrown into just about every product announcement going.
Link: Whoa, Gartner drops a truth bomb: Blockchain is overhyped and top IT bods don't want it
“In its annual survey of IT leaders, the analyst firm found that just 1 per cent are already using blockchain and only 8 per cent plan to experiment with it in the short term.
“In contrast, a third of the 293 respondents said they had no interest in blockchain, and a further 43 per cent said they had no action planned but the tech was “on the radar” – hardly surprising given that it’s thrown into just about every product announcement going.
Link: Whoa, Gartner drops a truth bomb: Blockchain is overhyped and top IT bods don't want it
“In its annual survey of IT leaders, the analyst firm found that just 1 per cent are already using blockchain and only 8 per cent plan to experiment with it in the short term.
“In contrast, a third of the 293 respondents said they had no interest in blockchain, and a further 43 per cent said they had no action planned but the tech was “on the radar” – hardly surprising given that it’s thrown into just about every product announcement going.
Link: European privacy regulations predicted to damage digital advertising revenue
“Citi cites forecasts that ePrivacy could trigger a 70% reduction in European display ad revenue, and a 33% cut in digital ad budgets, either of which could eviscerate Facebook and Google, at least under their current business model.”
The narrative that these are “tech companies,” at at least that these are the only tech companies, still drives me crazy. For example, are IBM, Microsoft, and Oracle in that bucket. Aside from advertising at Bing, clearly not.
Link: European privacy regulations predicted to damage digital advertising revenue
“Citi cites forecasts that ePrivacy could trigger a 70% reduction in European display ad revenue, and a 33% cut in digital ad budgets, either of which could eviscerate Facebook and Google, at least under their current business model.”
The narrative that these are “tech companies,” at at least that these are the only tech companies, still drives me crazy. For example, are IBM, Microsoft, and Oracle in that bucket. Aside from advertising at Bing, clearly not.
Link: European privacy regulations predicted to damage digital advertising revenue
“Citi cites forecasts that ePrivacy could trigger a 70% reduction in European display ad revenue, and a 33% cut in digital ad budgets, either of which could eviscerate Facebook and Google, at least under their current business model.”
The narrative that these are “tech companies,” at at least that these are the only tech companies, still drives me crazy. For example, are IBM, Microsoft, and Oracle in that bucket. Aside from advertising at Bing, clearly not.
Link: Amy Chozick’s book is about Hillary Clinton — and all the things reporters don’t write in their stories about Hillary Clinton
“I think her career is going to be such a symbol of how we viewed powerful women in this period of American history, that it’s going to be incredibly important and studied for decades,” she said. “The fact the last chapter of her political career was up against this candidate who was bragging about sexually assaulting women, and had a known history of insulting women, it was such a confluence of forces.