Coté

Whereas most brand accounts in this sector, like Dior, share behind-the-scenes images along with “shoppable” posts, featuring branded hashtags to showcase their new line, Balenciaga lacks that campaign-oriented branding. Instead, they only share their collections in their story highlights, a different strategy than its competitors. Despite the unconventionality, Balenciaga’s Instagram has seen dramatic success, garnering a higher engagement rate than its contemporaries at almost 1%. In comparison, Gucci, Prada, and Louis Vuitton receive an average of 0.

Whereas most brand accounts in this sector, like Dior, share behind-the-scenes images along with “shoppable” posts, featuring branded hashtags to showcase their new line, Balenciaga lacks that campaign-oriented branding. Instead, they only share their collections in their story highlights, a different strategy than its competitors. Despite the unconventionality, Balenciaga’s Instagram has seen dramatic success, garnering a higher engagement rate than its contemporaries at almost 1%. In comparison, Gucci, Prada, and Louis Vuitton receive an average of 0.

Instagram without quantified likes might have been nicer, in some way. But it would not have produced the Instagram we know today, and certainly not the Instagram purchased by Facebook for a billion dollars, which became the Instagram of influencers, which is the Instagram of status anxiety, which is the Instagram of more than a billion users. Source: What if Instagram Got Rid of Likes?

Instagram without quantified likes might have been nicer, in some way. But it would not have produced the Instagram we know today, and certainly not the Instagram purchased by Facebook for a billion dollars, which became the Instagram of influencers, which is the Instagram of status anxiety, which is the Instagram of more than a billion users. Source: What if Instagram Got Rid of Likes?

The key, I found, was to agree on new objectives. First, we tackled the question of documentation. In the old model, QA’s job was to make sure that documentation was complete—that each required section of the official template had been filled in with enough information to satisfy our overseers. But in conversation, the head of QA and I agreed that concisenesswas also an important aspect of quality. The project teams had been spending a lot of time writing text that was never read, creating documentation that was repetitive and in places inconsistent.

The key, I found, was to agree on new objectives. First, we tackled the question of documentation. In the old model, QA’s job was to make sure that documentation was complete—that each required section of the official template had been filled in with enough information to satisfy our overseers. But in conversation, the head of QA and I agreed that concisenesswas also an important aspect of quality. The project teams had been spending a lot of time writing text that was never read, creating documentation that was repetitive and in places inconsistent.

You're basically breaking things down into smaller increments. I'm constantly getting in front of the customer. At the end of the day, you're delivering really what the customer wants from you. So you may be able to start giving value to your customer much quicker. Even though they’re not getting 100% of what they want, they get an MVP [minimum viable product] that they can start to utilize, they can start to realize value and give you feedback on that.

You're basically breaking things down into smaller increments. I'm constantly getting in front of the customer. At the end of the day, you're delivering really what the customer wants from you. So you may be able to start giving value to your customer much quicker. Even though they’re not getting 100% of what they want, they get an MVP [minimum viable product] that they can start to utilize, they can start to realize value and give you feedback on that.