What to put in tech marketing newsletters

I’m always telling my marketing friends that they should do more newsletters. They have so many objections and hurdles - mostly self-imposed ones. Here’s why I think they’re good, easy, and how to come up with things to put in them.

What I do with AI, what I've given up on

Consumer-grade Chat Gen-AI Churn UpdateOverall, the generative AI things have been a disappointment for me. For writing, they seem helpful for generating and starting content, but it ends up being more work to fix and, then, rewrite what they do. Over the years, people have ghostwritten things for me. Like, humans! I’d too often have to (want to) go through and inject my voice and style, and also add play around with the core ideas.

YouTube dominates streaming, forces media companies to adapt - ’YouTube made up 9.7% of all viewership on connected and traditional TVs in the U.S. in May — the largest share of TV for a streaming platform ever reported by Nielsen’s monthly “The Gauge” report. Netflix ranked second, claiming 7.6% of viewership. Among streamers only, YouTube’s total viewership was close to 25% market share.'

Tactics for having a good executive dinner

I’ve hosted a lot of executive dinners for work - maybe 50 or 60 over the past several years…? These are commercial oriented. At my work, we’re trying to meet new people to sell our software to, or people who know people, etc. Getting to know “executives” is directly related to the sales process. The secondary goal is more brand and thought-leadership marketing: just making the attendee aware of us and what we do, and, hopefully, our “vibe.

"Consistency" - the less platforms, the better

Have you tried having less?Standardized. Centralized. Consistent. Those words I use over and over when talking about platforms. In large organizations, you’ve got hundreds, even thousands, of applications. There are likely tens of “platforms”: the stacks of runtime and middleware goo that all those apps run on. Maybe even hundreds if the company is large enough, old enough, and has gone through enough acquisitions (most all global banks). The more of those platforms your have, the more time you’ll spend managing them, governing them, securing them, and figuring out how to trouble-shoot problems.